The Dark Angle

For ecom brands spending $30K to $500K a month on Facebook ads

This System Helped Me Scale 3 Brands Past $110K a Month, And Now We'll Build Your Next 10 Ads On It

Without hiring another creative director, relying on generic AI angles, or burning budget on more of the same. Built for you in 72 hours.

"Want to find your next winning Facebook ads using one little-known strategy called the Dark Angle?"

WATCH THIS FIRST

 Book my 15-minute fit call

$297 for the first 5 brands. Then it goes to $497.

Built with a certified Shopify Partners
3 brands scaled past $110K a month
$4M in 2 years
14M+ views on one DTC video
$2.2M in 18 months, then a 7-figure exit
Millions in Meta ad spend since 2012
7-figure Shopify store owner on the team

Sound familiar?

Your product is good. Your best ad is tired.

People who buy from you love it. Your reviews prove it. But finding your next winning batch of ads is what's holding you back.

"Our CPA creeps up a little more every week."

"We made 20 new ads and they all died in 3 to 10 days."

"We switched agencies and got the same ads with a new invoice."

So you do what everyone tells you to do. More ads. New hooks. New creators. New thumbnails. Maybe you even fire your agency and hire the next one with a shiny pitch.

Fire the agency→Hire a new one→Get the same ads→Repeat

The real problem

Most "new" ads are the same angle in a different outfit.

Your audience has already seen that angle. They already said no to it. If they didn't buy the first 20 times, a new font won't change their mind.

And maybe, just maybe, you aren't tapping into your true total available market (TAM) yet. There are buyers out there you're not even AWARE of who would love your product.

The brands that find new winners aren't making the most ads. They're saying something their buyers have never heard from them.

Where Dark Angles hide

Your next winner is usually already sitting in your account or a conversation with friends.

Spot 1

Your 5-star reviews

The reasons people actually bought, in their own words. Often not the reason your ads give.

Spot 2

Your comments and DMs

The questions, jokes and objections your customers trade with each other. That's raw ad copy.

Spot 3

Sometimes your freshest angle comes from VINTAGE ADS.

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
David Ogilvy for Rolls-Royce, 1958

Example: A legendary ad from 1958. David Ogilvy turned one overlooked detail about a Rolls-Royce into one of advertising's most famous headlines.

Sometimes your next winning angle is hiding in an idea the advertising world has forgotten.

Spot 4

A conversation with friends

How your customers talk about your product over coffee or in a group chat. Nobody describes it the way your ads do, and that gap is where new angles live.

How it works

We find your Dark Angle. We write the ads. We build them for you.

01

Book a 15-minute call

We check you're a fit and look at what you're running now.

02

We dig

Your reviews, comments, ad account and competitors, plus our vintage ad collection.

03

We find your Dark Angle

The one angle your account has never once run against your audience.

04

You get 10 ads

Written and built on that angle, ready for your media buyer to launch.

Heads up

Black Friday is November 27.

Test new angles before the rush, not during it. Walking into your biggest week with tired ads is the most expensive mistake on the calendar.

Receipts

Tested with real money.

I'm not sharing these to impress you. I'm sharing them because what we do has worked time after time for our clients.

The Product Boss revenue screenshot

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$4M in 2 years

The Product Boss

Tornado Shakers video views screenshot

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14M+ views on one video

Tornado Shakers: $2.2M in 18 months, then a 7-figure exit

“My ecommerce business grew well over 900% within the first month.”

– Julie Wood, Founder, ECOM Brand
Julie Wood's Facebook post: my ecommerce business grew well over 900% within the first month of Maria's ad funnel being in place

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“Maria is a genius at Internet Marketing!”

– Robert G. Allen, #1 New York Times bestselling author, Creating Wealth, Multiple Streams of Income
Robert G. Allen's recommendation: Maria is a genius at Internet Marketing. I would highly recommend Maria in getting your business set up and optimized for highly effective lead generation and conversion.

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Player 1 + Player 2

Who builds your ads.

Maria GudelisMG

Maria Gudelis

Creative strategist. Running Meta ads since 2012.

Scaled the ads behind three brands past $110K a month. Built and sold her own ecom brand. Ivey MBA, ex-Deloitte and PwC.

Carina HattonCH

Carina Hatton

7-figure Shopify store owner. Certified Shopify Partner.

She pays her own ad bill every month, so she knows what a store needs from its ads.

Shopify Partners

The offer

The Dark Angle

  • We find the one angle your account has never run
  • 10 done-for-you ads, written and built on that angle
  • Ready for your media buyer to put into testing

Why so low? Because we'd rather show you than pitch you. It's small enough that saying yes is easy, and good enough that when it's done, you'll want to know what else we can do.

$297

For the first 5 brands only. Then it goes to $497.

Book my 15-minute fit call

Do not press start if...

  • You're spending less than $30K a month on Facebook ads. The math works better once you have volume to test with.
  • You want a guarantee that every ad wins. Nobody honest can promise that. We promise a genuinely new angle, done well.
  • You need specific formats (dramedy, Yap, animation). Choosing formats is a bigger project. Ask us about it on the call.
  • Your customers don't love your product yet. A new angle can't fix a product people don't want.

Questions

Before you book.

What exactly is a Dark Angle?

It's the one angle your account has never once run against your audience. It usually comes from your reviews, comments and customer language, and sometimes from a vintage ad that sold something completely different.

Will all 10 ads be winners?

No one can promise that, and we won't. What you get is 10 ads built on a genuinely new angle, so you're testing something your buyers haven't already said no to.

What formats will the ads be?

We pick what fits your angle and the assets you have. If you need specific formats, that's a bigger project we can talk about on the call.

Who launches the ads?

Your team or media buyer. We hand over finished ads ready to go into testing.

What happens after?

If the angle works, a lot of brands want a steady flow of new ones. We can talk about ongoing creative strategy then. No pressure before.

Ready, player one?

Let's see where your Dark Angle is hiding.

Maybe your next scaling winner is one you haven't made yet.

Book my 15-minute fit call

$297 for the first 5 brands. Then $497.